Summary

• Experienced writer of consumer and business-to-business marketing communications,    including brochures, direct mail pieces, scripts, newsletters, press releases and advertising copy.

• Specialist in distilling dense, hard-to-understand content provided by subject matter experts into clear, easy-to-read copy for a wide variety of audiences.

• Also proficient in copyediting and proofreading.

Professional Experience

Associate Marketing Communications Manager – Allstate Insurance

Company, Northbrook, IL 1986 - Present

• Wrote and edited a wide variety of marketing collateral communications for

both consumer and internal audiences.

• Worked closely with in-house designers; incorporated changes from multiple

approvers including account managers, departmental leadership, business

partners and legal team.

• Provided creative support for naming projects, including new name for

employee opinion survey (VOICE).

• Wrote transactional customer communications, including customer

newsletters.

• Proofread layouts to eliminate grammatical and typographical errors and

ensure a high-quality work product.

Advertising Assistant – Littelfuse, Inc., Des Plaines, IL 1983 - 1985

• Wrote quarterly employee newsletter and new product/employee press

releases.

• Worked with outside design agency to create a wide variety of business-to-

business communications, including catalogs, spec sheets and price lists.

• Proofread layouts requiring a high level of attention to detail.

• Implemented and administered co-op advertising program.

Copywriter – WIFR TV, Rockford, IL 1981 - 1982

• Wrote scripts for locally produced television commercials.

• Worked with graphic designer to develop visual content for commercials.

• Scheduled commercials into traffic system.

Awards

Insurance Marketing Communications Association

Best In Show -- In-House Print Advertising (2006)

Education

• Bachelor of Fine Arts, Minor in Journalism Drake University, Des Moines, IA

References Available Upon Request